In today's digital world, online ID verification is a top priority for compliance and security. Trust is paramount for business success in an age where corporations are being hacked every month and some of the world's biggest websites are selling your data to the highest bidder.
When working with customers, leads, partners, or employees its important that the right data is readily accessible when needed but also adequately protected. Identification must be proven sufficiently but without it being too much of an obstacle.
Online ID verification is also crucial for your employees. Your company needs to be sure that they pass the UK's "Right To Work" requirement to avoid being non-compliant. Utilizing online identity verification tools from Northrow can help ensure that your business is compliant.
But implementing and enforcing online ID systems can be complex and challenging. It requires a lot of walking a fine line between being too minimal and too extensive. Here are several of the primary challenges of online ID verification that your business will need to address:
1 . Online ID Verification Creates Friction
The process of verifying a user's identification can become an obstacle to their interaction. If it becomes too much of a barrier then a user may not even complete what's being asked of them, and possibly even go to a competitor's site if applicable. The best online ID verification systems are easy to use and streamlined, yet effective without being too intrusive.
2. Definitions & Processes Evolve
The definition of online identity verification is constantly evolving as technology, laws, and politics change. It means different things on different platforms, within different industries, and in different countries. That puts the responsibility on your company to make the most educated decision regarding online ID. Hopefully over time it will become more universal and regulated.
3. Requirement Of Personally Identifiable Information
Making sure someone is who they say they are obviously requires a significant amount of Personally Identifiable Information (PII). This sensitive data is necessary but now you have to worry about keeping it secure from hackers or even some employees. This leaves your organization liable if this information is stolen and identities become stolen as a result. Even if you're not financially liable, it could be a huge hit to your company's reputation.
4. Updates & Legal Regulations
Once you have a comprehensive online ID verification system in place, you have the ongoing challenge of keeping it updated. It needs to include the latest data criteria and security measures in a rapidly changing digital landscape. Then there is the matter of satisfying all of the requirements in your industry from regulatory organizations. Depending on your product or service you might need to maintain a certain standard from the FDIC, GDPR, or HIPAA or face the consequences.
When you can effectively verify the identity of someone online without it being too onerous of a process then it becomes a win-win situation for everyone. Look into implementing your own online ID verification process at your company or seek assistance from the industry experts. Keep the trust and enjoy peace of mind at your business!
Rebecca Angus, Marketing Manager, NorthRow
The Article Originally Appeared in Bootstrap Business:
Online ID Verification: The Challenges & Necessity (22 August 2018).
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NorthRow offers a variety of identity verification solutions to help streamline employee and customer onboarding.